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Brand image
Beziehungsmarketing
25,166
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11,161
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1
NetLibrary, Inc
1
Society for Consumer Psychology.
1
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1
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Journal of business research : JBR
105
The journal of product & brand management
78
Journal of retailing and consumer services
70
The journal of brand management : an international journal
67
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
27
Journal of travel and tourism marketing
25
Psychology & marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
20
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
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Marketing intelligence & planning
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Journal of hospitality marketing & management
17
SpringerLink / Bücher
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International journal of contemporary hospitality management
15
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
15
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of business ethics : JOBE
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
The journal of consumer marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International review on public and non-profit marketing
8
Journal of Islamic marketing
8
Journal of international consumer marketing
8
Journal of internet commerce
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Journal of marketing
8
Journal of service management
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
2,007
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1
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date (oldest first)
1
The role of
individualism
vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of economic psychology : research in economic …
51
(
2015
),
pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
Saved in:
2
Strategische Positionierung im Finanzdienstleistungsbereich : zur Erzielung nachhaltiger Wettbewerbsvorteile
Wolfersberger, Hans Peter
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002167610
Saved in:
3
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
4
Phänomen Markenarchitektur : eine empirische Studie zur Stärkung von Produktmarken im Konsumgüterbereich
Huber, Frank
;
Meyer, Frederik
;
Wilhelmi, Sabine
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927624
Saved in:
5
Customer attitude and dispositions towards customized products : the interaction between
customization
model and brand
Miceli, Gaetano "Nino"
;
Raimondo, Maria Antonietta
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10010128365
Saved in:
6
The study of service innovation for digiservice on loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
Saved in:
7
Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin
;
Thong, James Y. L.
;
Venkatesh, Viswanath
- In:
Information systems research : ISR
25
(
2014
)
4
,
pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Saved in:
8
When does
customization
improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
9
What drives consumers to customize products? : the mediating role of brand experience
Pallant, Jessica L.
;
Karpen, Ingo O.
;
Sands, Sean J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209465
Saved in:
10
A customized method to compare the projected and perceived destination images of repeat tourists
Qu, Ying
;
Dong, Yinyin
;
Gao, Jing
- In:
Journal of destination marketing & management
25
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014225875
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