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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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Marken - Labels - Brands: was leistet die Verpackung zur Markierung eines Produktes?
Kastner, Sonja - In: Verpackungsmarketing : Fallbeispiele, Trends, Technologien, (pp. 27-42). 2010
Persistent link: https://www.econbiz.de/10011388021
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Deng, Xiaoyan - In: Journal of retailing 95 (2019) 4, pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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When is it necessary to localise product packaging?
Khan, Huda; Lockshin, Larry; Lee, Richard; Corsi, Armando - In: The journal of consumer marketing 34 (2017) 5, pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
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The sound of package opening influence on product evaluation
Arboleda, A. M.; Arroyo, Ch. - In: Journal of international business and economics : JIBE 18 (2018) 1, pp. 31-36
Persistent link: https://www.econbiz.de/10011865115
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Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152