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~subject:"Brand image"
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The creative brief and its str...
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Brand image
Werbung
13,748
Advertising
10,332
Kreativität
7,378
Creativity
6,890
Werbewirkung
3,992
Advertising effects
3,928
Konsumentenverhalten
3,111
Consumer behaviour
3,101
Innovation
2,185
Online-Marketing
1,906
Internet marketing
1,898
Theorie
1,736
Theory
1,688
Innovationsmanagement
1,427
advertising
1,375
Innovation management
1,309
USA
1,214
Deutschland
1,202
United States
1,058
creativity
1,051
Marketing
995
Werbeplanung
890
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877
Brand management
872
Marketingmanagement
813
Advertising planning
803
Marketing management
791
Germany
739
Social Web
719
Social web
718
Creative industries
709
Kreativsektor
707
Arbeitsgruppe
679
Team
675
Entrepreneurship
583
Führungsstil
581
Leadership style
572
Entrepreneurship approach
523
Markenimage
512
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Gierl, Heribert
6
Romaniuk, Jenni
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4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Buijzen, Moniek
3
Cohen, Justin
3
Dahlén, Micael
3
Goertz, Susanne
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
Kim, Eunice
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Taylor, Charles Raymond
3
Xue, Fei
3
Ashley, Christy
2
Bahreinizad, Manizheh
2
Bang Nguyen Viet
2
Baum, Matthias
2
Bellman, Steven
2
Berger, Jonah
2
Brunner, Christian Boris
2
Chae, Boyoun
2
Chang, Hua
2
Cui, Yuanyuan
2
Danbury, Annie
2
Davies, Fiona
2
De Chernatony, Leslie
2
Dens, Nathalie
2
Dou, Wenyu
2
Draganska, Michaela
2
Du, Rex Yuxing
2
Duduciuc, Alina
2
Dwinita Laksmidewi
2
Esmaeilpour, Majid
2
Faulkner, Margaret
2
Foroudi, Pantea
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Springer Fachmedien Wiesbaden
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Journal of business research : JBR
22
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
18
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising research
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of promotion management : JPM
12
The journal of product & brand management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
7
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Vision : the journal of business perspective
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
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ECONIS (ZBW)
498
Showing
1
-
10
of
498
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date (newest first)
date (oldest first)
1
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
3
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
Saved in:
4
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
5
Can
advertising
creativity
affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
6
Consumer
advertising
as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
Saved in:
7
Who needs highly creative
advertising
? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
8
Werbewirksame Namen leicht gemacht : so finden Sie die besten Namen für Ihre Produkte, Unternehmen und Websites
Schaffer, Joachim
-
2009
Persistent link: https://www.econbiz.de/10003788298
Saved in:
9
Der Einfluss von Portfolio-
Werbung
auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
10
The moderating influence of brand statues and source confirmation on third-party endorsement effects in
advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
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