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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142
Persistent link: https://www.econbiz.de/10012587289
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
This research aims to understand the impact of young consumers' luxury motivations on their attitude towards sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was conducted to achieve this, and a theoretical model was...
Persistent link: https://www.econbiz.de/10014505234
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Quantitative insights into green purchase intentions : the interplay of health consciousness, altruism, and sustainability
Phi-Hung Nguyen; Dat Ngoc Nguyen; Lan-Anh Thi Nguyen - In: Cogent business & management 10 (2023) 3, pp. 1-15
Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social sustainability awareness, altruism, health...
Persistent link: https://www.econbiz.de/10014506379