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~subject:"Brand image"
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Brand image
Konsumentenverhalten
78,454
Consumer behaviour
78,428
Nachhaltigkeit
23,376
Sustainability
16,572
Nachhaltige Entwicklung
11,121
Sustainable development
11,075
Theorie
10,060
Theory
10,018
Beziehungsmarketing
8,754
Relationship marketing
8,750
Markenführung
7,443
Brand management
7,440
Markenimage
6,526
Deutschland
5,850
Germany
5,420
Online retailing
5,402
Online-Handel
5,402
Customer satisfaction
5,375
Kundenzufriedenheit
5,372
Corporate Social Responsibility
5,355
Corporate social responsibility
5,220
USA
5,130
United States
4,955
Social Web
4,605
Social web
4,605
Online-Marketing
4,352
Internet marketing
4,330
Dienstleistungsqualität
4,274
Service quality
4,274
Brand
4,225
Markenartikel
4,221
Einzelhandel
4,141
Retail trade
4,069
Verbraucherverhalten
3,894
Electronic Commerce
3,560
Werbewirkung
3,538
Welt
3,517
Advertising effects
3,513
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3,497
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Gil Saura, Irene
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
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Christian-Albrechts-Universität zu Kiel
2
IGI Global
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Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
365
The journal of product & brand management
243
Journal of retailing and consumer services
223
The journal of brand management : an international journal
214
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
6,503
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1
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10
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date (oldest first)
1
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
2
The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry
;
Etemad-Sajadi, Reza
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
Saved in:
3
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
4
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
5
The role of anthropomorphism in consumer evaluations of sustainable products : a research note
Shirai, Miyuri
- In:
Journal of sustainable marketing
4
(
2023
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10014440813
Saved in:
6
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
7
Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty
Huo, Chunhui
;
Hameed, Javaria
;
Mo, Zhang
;
Bin Mohd Ali, …
- In:
Economic research
35
(
2022
)
1,4
,
pp. 4710-4739
Persistent link: https://www.econbiz.de/10014390663
Saved in:
8
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
9
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
10
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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