Every marketer knows that the hottest barometers of popular culture are social networking sites like Facebook. Along with other forms of computer mediated communication, they have transformed consumers from silent, isolated and invisible individuals, into a noisy, public, and even more...

Despite Ireland's heavy reliance on tourism to bolster its general economic health, tourism in the country remains understudied (Deegan and Dineen 2003). With this in mind, the purpose of this chapter is to explore tourism in Ireland, focusing specifically on what tourists find so appealing...