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Corporate brands with a heritage
Urde, Mats; Greyser, Stephen A.; Balmer, John M. T. - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
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The brand core and its management over time
Urde, Mats - In: The journal of product & brand management 25 (2016) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
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The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats; Greyser, Stephen A. - In: The journal of product & brand management 24 (2015) 4, pp. 318-332
Persistent link: https://www.econbiz.de/10011407187