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Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
2
The effects of brand meatphors as design innovation : a test of congruency hypotheses
Noble, Charles H.
;
Bing, Mark N.
;
Bogoviyeva, Elmira
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 126-141
Persistent link: https://www.econbiz.de/10010211470
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