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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Brand attachment : constructs, consequences, and causes
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006
Persistent link: https://www.econbiz.de/10003639028
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The management of experience design
Brodt, Torsten Lars (contributor) - 2007
Persistent link: https://www.econbiz.de/10003641393
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Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.; Heinrich, Daniel; Mühl, Johannes C. M. - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 91-108). 2008
Persistent link: https://www.econbiz.de/10003753399
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Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.; Stokburger-Sauer, Nicola E.; Exler, Stefanie - In: Journal of sport management : the official journal of … 22 (2008) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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Using product design strategically to create deeper consumer connections
Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150
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The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858