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COMMON LEGACIES - DIVERGENT CO...
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Brand image
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Journal of promotion management : innovations in planning and applied research
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Tourism management : research, policies, practice
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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European journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
1,856
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1
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
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2
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
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3
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
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4
The management of experience design
Brodt, Torsten Lars
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641393
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5
Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.
;
Heinrich, Daniel
;
Mühl, Johannes C. M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 91-108)
.
2008
Persistent link: https://www.econbiz.de/10003753399
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6
Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.
;
Stokburger-Sauer, Nicola E.
;
Exler, Stefanie
- In:
Journal of sport management : the official journal of …
22
(
2008
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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7
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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8
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
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9
Das Management negativer Kommunikation aus Marketingsicht : Unternehmen im Fokus ; Ursachen, Verstärker und Handlungsmöglichkeiten
Wanner, Franz
-
2008
Persistent link: https://www.econbiz.de/10003780545
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10
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong
;
Park, Seong Yong
;
Baek, Ingee
;
Lee, Chun-Seon
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
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