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The role of consumer ethical beliefs in product-harm crises
Vassilikopoulou, Aikaterini; Chatzipanagiotou, Kalliopi; … - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 279-289
Persistent link: https://www.econbiz.de/10009378677
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
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Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi; Christodoulides, George; … - In: International business review : the official journal of … 28 (2019) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10011613174