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Brand image
Emotion
10,252
Markenartikel
8,094
Brand
8,024
Consumer behaviour
7,397
Konsumentenverhalten
7,394
Brand management
5,796
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5,792
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3,661
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2,150
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2,149
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1,294
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1,292
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1,110
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1,105
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1,041
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1,040
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994
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983
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983
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963
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963
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955
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946
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899
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887
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879
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864
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818
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815
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736
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717
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714
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711
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710
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689
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675
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675
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674
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Phau, Ian
15
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15
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14
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14
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13
Keller, Kevin Lane
13
Melewar, T. C.
13
Khan, Imran
12
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12
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12
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11
Fetscherin, Marc
11
Guzman, Francisco
11
Khamitov, Mansur
11
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11
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10
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10
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9
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9
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9
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9
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9
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9
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8
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8
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8
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8
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7
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7
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7
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7
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7
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7
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
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American Marketing Association
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Brandsboard e.V.
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Center for Economic Research <Tilburg>
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Eidgenössisches Institut für Geistiges Eigentum
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Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Leuphana Universität Lüneburg
1
Lithuanian University of Agriculture
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Otto-Friedrich-Universität Bamberg
1
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1
Society for Consumer Psychology.
1
Taylor and Francis.
1
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1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
210
The journal of brand management : an international journal
175
The journal of product & brand management
165
Journal of retailing and consumer services
102
Psychology & marketing
48
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of marketing communications
34
International journal of hospitality management
32
Journal of strategic marketing
32
Marketing intelligence & planning
32
Marketing letters : a journal of research in marketing
30
The journal of consumer marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of international consumer marketing
26
International journal of consumer studies
25
European journal of marketing
24
International marketing review
24
Cogent business & management
23
Journal of global marketing
23
Journal of marketing
22
Journal of fashion marketing and management
20
Journal of promotion management : JPM
20
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of international marketing
18
Journal of marketing management : MM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Qualitative market research : an international journal
16
Young consumers : insight and ideas for responsible marketers
16
International journal of internet marketing and advertising : IJIMA
15
International journal of market research
15
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ECONIS (ZBW)
3,627
BASE
6
Showing
1
-
10
of
3,633
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articles prioritized
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date (oldest first)
1
Positive affectivity as a predictor of consumers' propensity to be
brand
loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
2
Antecedents and outcomes of
brand
love
: the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
Exploring the role of
brand
identification and
brand
love
in generating higher levels of
brand
loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
Saved in:
4
Exploring relationship among
brand
experience dimensions,
brand
evaluation and
brand
loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
5
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
6
Exploring the sustainable effect of mediational role of
brand
commitment and
brand
trust on
brand
loyalty : an empirical study
Suhan, Mendon
;
Nayak, Smitha
;
Nayak, Raveendranath
; …
- In:
Economic research
35
(
2022
)
1,6
,
pp. 6422-6444
Persistent link: https://www.econbiz.de/10014428251
Saved in:
7
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with satisfaction and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
8
Exploring jealousy nexus by demystifying the role of
brand
passion and loyalty : a hotel service perspective
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 348-364
Persistent link: https://www.econbiz.de/10012534238
Saved in:
9
Higher-order utilitarian and symbolic antecedents of
brand
love
and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
10
I
love
to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
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