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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491
Persistent link: https://www.econbiz.de/10012392734
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The antecedents of online brand trust : Malaysian evidence
Syed Shah Alam; Norjaya Mohd. Yasin - In: Journal of business economics and management 11 (2010) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10008665606