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Modeling links between the decision-makking process and luxury brand attachment : an international comparison

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10010408602

Does personality congruence explain luxury brand attachment? : the results of an international research study

Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472

Persistent link: https://www.econbiz.de/10012417153

Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior

Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841

Persistent link: https://www.econbiz.de/10011597522

The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165

Persistent link: https://www.econbiz.de/10011891430

Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

Persistent link: https://www.econbiz.de/10010408599

Internationalization of a Chinese 'Born Glocal' Brand : The Case of Goodbaby

Checchinato, Francesca - 2013

Chinese latecomer firms adopt internationalization strategies in order to gain the necessary resources and competences to compete in the local and global markets. In this process, different sectors are involved: not only in the electronic one (e.g. Haier and Huawei represent two successful...

Persistent link: https://www.econbiz.de/10013072287