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Brand image
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Burmann, Christoph
53
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
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Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
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Guzman, Francisco
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Japutra, Arnold
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Baumgarth, Carsten
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Esch, Franz-Rudolf
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Sarkar, Abhigyan
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Ekinci, Yuksel
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Han, Heesup
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MacInnis, Deborah J.
16
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Foroudi, Pantea
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Khan, Imran
15
Romaniuk, Jenni
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Sattler, Henrik
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Christodoulides, George
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National Bureau of Economic Research
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1
Brandsboard e.V.
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EBS Business School
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Edward Elgar Publishing
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Erich-Schmidt-Verlag <Berlin>
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European University Institute
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Friedrich-Schiller-Universität Jena
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
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Marketing zwischen Theorie und Praxis e.V. / Alumni
1
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1
Odense Universitet / Institut for Afsaetningsøkonomi
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Pearson Studium
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Peter Lang GmbH
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RWTH Aachen
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Society for Consumer Psychology.
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1
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1
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1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
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Journal of business research : JBR
351
The journal of product & brand management
280
The journal of brand management : an international journal
277
Journal of retailing and consumer services
163
European journal of marketing : EJM
81
Psychology & marketing
71
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
68
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
SpringerLink / Bücher
48
Journal of the Academy of Marketing Science
47
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
44
International marketing review
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
Journal of marketing
41
Tourism management : research, policies, practice
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
37
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
7,086
Other ZBW resources
51
RePEc
2
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1
Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...
Ahmad, Usman
;
Kashif, Muhammad
;
Eaton, Jessica
;
Qadeer, …
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
5
Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
Saved in:
6
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
Saved in:
7
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
8
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
Saved in:
10
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
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