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~subject:"Brand image"
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Globalization, national identi...
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Brand image
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Globalisierung
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Globalization
58,622
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38,707
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10,378
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10,188
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9,802
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9,095
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9,041
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8,584
Brand management
7,991
Markenführung
7,928
Markenimage
6,765
China
6,582
Social integration
6,341
Kulturelle Identität
5,919
Internationales Marketing
5,785
International marketing
5,688
Großbritannien
5,684
Customer satisfaction
5,669
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5,567
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5,548
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Guzman, Francisco
19
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Japutra, Arnold
18
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Batra, Rajeev
13
Fetscherin, Marc
13
Huber, Frank
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Veloutsou, Cleopatra
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Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
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Wiedmann, Klaus-Peter
12
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Dawes, John
10
Eisingerich, Andreas B
10
He, Jiaxun
10
Hegner, Sabrina
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Chambre de commerce et d'industrie de Paris
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Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
372
The journal of product & brand management
248
The journal of brand management : an international journal
224
Journal of retailing and consumer services
223
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
74
Journal of international consumer marketing
72
International journal of hospitality management
62
The journal of consumer marketing
60
International marketing review
57
Journal of global marketing
55
Marketing intelligence & planning
54
Journal of strategic marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing
48
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
Journal of promotion management : innovations in planning and applied research
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of international marketing
34
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
Qualitative market research : an international journal
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,736
Other ZBW resources
76
RePEc
2
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1
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1
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
2
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
3
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
4
Attitudes toward global and local consumer culture and the meanings of brands
Kim, Jung Seek
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10013447839
Saved in:
5
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
6
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
7
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
8
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
9
Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Sun, Qin
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
Saved in:
10
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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