Narrow search
Showing 1 - 3 of 3
Cover Image
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Cover Image
Mapping symbolic (anti-) consumption
Hogg, Margaret K.; Banister, Emma N.; Stephenson, … - In: Journal of business research : JBR 62 (2009) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
Cover Image
Possessions, brands and the self
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008669071