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~subject:"Brand image"
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Brand image
Consumer behaviour
81,990
Konsumentenverhalten
79,510
Führungsstil
21,107
Leadership style
20,609
Theorie
13,585
Theory
13,247
Motivation
9,921
Leistungsmotivation
9,348
Relationship marketing
9,168
Beziehungsmarketing
9,138
Work motivation
8,982
USA
8,323
Arbeitsverhalten
8,251
Work behaviour
8,155
United States
7,968
Brand management
7,565
Markenführung
7,525
Deutschland
6,674
Markenimage
6,627
Germany
5,923
Customer satisfaction
5,813
Kundenzufriedenheit
5,655
Online-Handel
5,446
Online retailing
5,435
Leadership
5,433
Experiment
5,387
Führungskräfte
5,217
Managers
5,206
Soziale Norm
5,046
Social Web
4,976
Social web
4,973
Service quality
4,803
Social norm
4,762
Dienstleistungsqualität
4,756
Emotion
4,589
Personalführung
4,515
Arbeitszufriedenheit
4,512
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4,511
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Diamantopoulos, Adamantios
29
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
King, Ceridwyn
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Fetscherin, Marc
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Eisingerich, Andreas B
10
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10
Liu, Chih-Hsing
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
1
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Verlag Berlin
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
369
The journal of product & brand management
244
Journal of retailing and consumer services
224
The journal of brand management : an international journal
219
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
65
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of Islamic marketing
42
Journal of promotion management : innovations in planning and applied research
42
Journal of travel and tourism marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,600
Other ZBW resources
64
RePEc
2
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1
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
2
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
3
An empirical study on shopping
motivation
among Generation Y Indian
Kumar, Sushant
;
Sadarangani, Pradip
- In:
Global business review
22
(
2021
)
2
,
pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
Saved in:
4
Customer nontransactional value cocreation in an online hotel brand community : driving
motivation
, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
5
Surprise rewards and brand evaluations : the role of intrinsic
motivation
and reward format
Shibly, Sirajul A.
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
113
(
2020
),
pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
Saved in:
6
Consumer
motivation
and luxury consumption : testing moderating effects
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
Saved in:
7
Investigating brand visibility in luxury consumption
Shao, Wei
;
Grace, Debra
;
Ros, Mitchell
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 357-370
Persistent link: https://www.econbiz.de/10012026007
Saved in:
8
Integrating intrinsic
motivation
into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
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