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Brand image
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Social Web
20,200
Social web
20,166
Emotion
10,429
Beziehungsmarketing
10,085
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10,070
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9,838
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9,655
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8,242
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8,215
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8,209
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8,137
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6,877
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6,121
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6,108
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6,027
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6,025
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5,551
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5,346
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4,881
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4,834
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4,781
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4,771
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4,763
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4,761
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4,706
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4,503
Brand
4,384
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4,376
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4,200
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4,122
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4,031
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3,984
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3,943
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28
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27
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26
Bang, Nguyen
20
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19
Han, Heesup
19
Melewar, T. C.
19
Usman, Osly
19
Burmann, Christoph
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Huber, Frank
13
Veloutsou, Cleopatra
13
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12
Gierl, Heribert
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Hollebeek, Linda D.
12
Keller, Kevin Lane
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Khamitov, Mansur
12
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Paul, Justin
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
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Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
De Chernatony, Leslie
10
Gil Saura, Irene
10
Jang, Soocheong
10
Khan, Imran
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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IGI Global
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
379
The journal of product & brand management
249
The journal of brand management : an international journal
231
Journal of retailing and consumer services
224
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
76
European journal of marketing : EJM
75
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
Marketing intelligence & planning
55
Journal of strategic marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
53
Journal of global marketing
53
Cogent business & management
51
International journal of consumer studies
48
Marketing letters : a journal of research in marketing
48
Journal of marketing
47
International journal of internet marketing and advertising : IJIMA
46
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
43
Journal of travel and tourism marketing
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of marketing management : MM
37
Tourism management : research, policies, practice
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The IUP journal of brand management : IJBRM
34
Journal of international marketing
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of marketing research : JMR
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ECONIS (ZBW)
6,844
RePEc
1
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1
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1
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
4
Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid
;
Softić, Sumeja
- In:
Eurasian journal of business and economics : EJBE
12
(
2019
)
23
,
pp. 17-43
Persistent link: https://www.econbiz.de/10012225580
Saved in:
5
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
6
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang
;
Gonzalez-Jimenez, Hector
;
Wang, Shenghui
- In:
Journal of business research : JBR
130
(
2021
),
pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
Saved in:
7
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
8
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
9
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
10
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi
;
Silalahi, Sahat Aditua Fandhitya
;
Hariyadi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
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