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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Deng, Xiaoyan - In: Journal of retailing 95 (2019) 4, pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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How consumer-generated images shape important consumption outcomes in the food domain
Coary, Sean; Poor, Morgan - In: The journal of consumer marketing 33 (2016) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011472829
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The effect of mental availability on snack food choices
Stocchi, Lara; Kemps, Eva; Anesbury, Zachary - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
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Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.; Kumar, Satish; Mayank, Kothari - In: International journal of Indian culture and business … 18 (2019) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; … - In: Journal of business research : JBR 119 (2020), pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
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Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera - In: The journal of product & brand management 32 (2023) 3, pp. 436-453
Persistent link: https://www.econbiz.de/10014229060