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Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001

Persistent link: https://www.econbiz.de/10002988429

Impact of Country of Origin and Customer Involvement on Brand Preference – Discriminant Modeling in Indian Credit Card Business

Panda, Tapan - 2017

The paper provides insights into factors driving customer preference in the financial services industry. In particular, it aims at understanding the role of Country of Origin (COO) (and also customer involvement) in brand choice behavior of Indian customers in selecting credit card services from...

Persistent link: https://www.econbiz.de/10012941464

Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business

Panda, Tapan K. - In: The IUP journal of brand management : IJBRM 13 (2016) 4, pp. 7-23

Persistent link: https://www.econbiz.de/10011635578

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930

Consumer behaviors and contemporary attitudes in luxury markets

Ferrer, Gemma García - In: Global marketing strategies for the promotion of luxury …, (pp. 29-45). 2016

Persistent link: https://www.econbiz.de/10011484622

Online customer engagement : creating social environments through brand community constellations

Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806

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No I won't, but yes we will : driving sustainability-related donations through social identity effects

Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326

Persistent link: https://www.econbiz.de/10011611984

The child–brand relationship : social interactions matter

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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers

Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643

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A prototype of multicomponent brand personality structure : a consumption synmbolism approach

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