//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is brand love materialistic?
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Markenimage
10
Virtual reality
10
Virtuelle Realität
10
augmented reality
10
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Innovation adoption
8
Innovationsakzeptanz
8
Marketing management
7
Marketingmanagement
7
Brand love
6
Marketing
6
technology acceptance
6
Emotion
5
Satisfaction
5
USA
5
United States
5
marketing
5
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Lieferantenmanagement
4
Opportunism
4
Supplier relationship management
4
Technischer Fortschritt
4
Technological change
4
Zufriedenheit
4
more ...
less ...
Online availability
All
Undetermined
4
Free
2
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Language
All
English
10
Author
All
Rauschnabel, Philipp A.
6
Ahuvia, Aaron
4
Bagozzi, Richard P.
2
Batra, Rajeev
2
Krey, Nina
2
Ahuvia, Aaron C.
1
Alvarez-Milán, Agarzelim
1
Babin, Barry J.
1
Bang, Nguyen
1
Chuah, Stephanie
1
Eckhardt, Giana M.
1
Felix, Reto
1
Gistri, Giacomo
1
Hein, Daniel Wilfried Erwin
1
Hinsch, Christian
1
Houston, Mark B.
1
Ivens, Bjoern S.
1
Ivens, Björn Sven
1
Jiang, Baojun
1
Lade, Shwetak
1
Lamberton, Cait
1
Leischnig, Alexander
1
Meißner, Martin
1
Pace, Stefano
1
Rindfleisch, Aric
1
Romani, Simona
1
Rossiter, John R.
1
Rossmann, Alexander
1
Sundararajan, Arun
1
Zanger, Vera
1
Zervas, Georgios
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Consumer brand relationships : meaning, measuring, managing
1
Journal of marketing
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron
;
Gistri, Giacomo
;
Romani, Simona
;
Pace, …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 279-293)
.
2013
Persistent link: https://www.econbiz.de/10009667671
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
6
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
7
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
8
You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->