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The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
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Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix; Chiew, Tung Moi - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
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Cross-modal interactions between color and texture of food
Chylinski, Mathew; Northey, Gavin; Ngo, Liem Viet - In: Psychology & marketing 32 (2015) 9, pp. 950-966
Persistent link: https://www.econbiz.de/10011340189
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
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Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
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Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya; Huynh Ba Chan Nhu; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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Political conservatism and preference for (a)symmetrical brand logos
Northey, Gavin; Chan, Eugene Y. - In: Journal of business research : JBR 115 (2020), pp. 149-159
Persistent link: https://www.econbiz.de/10012271019