Political conservatism and preference for (a)symmetrical brand logos
Year of publication: |
2020
|
---|---|
Authors: | Northey, Gavin ; Chan, Eugene Y. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 115.2020, p. 149-159
|
Subject: | Processing fluency | Political conservatism | Brand logo design | Asymmetry | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
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