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Brand image
Konsumentenverhalten
79,157
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Journal of business research : JBR
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The journal of product & brand management
251
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
79
Journal of marketing communications
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Journal of international consumer marketing
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International journal of hospitality management
64
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International marketing review
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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International journal of consumer studies
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Journal of fashion marketing and management
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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Journal of Islamic marketing
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Journal of the Academy of Marketing Science
38
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The IUP journal of brand management : IJBRM
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Tourism management : research, policies, practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
6,899
EconStor
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RePEc
1
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1
Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung
;
Yang, Chin-Sheng
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
Saved in:
2
Does cross-channel consistency always create brand loyalty in
omni-channel
retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
3
How to retain customers in
omnichannel
retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
4
Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
5
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
6
Brand personality in cultural tourism and sustainable development by using big data analytics
Chang, Victor
;
Li, Xiaoqiong
;
Zhang, Jingqi
;
Xu, Qianwen
; …
- In:
International journal of business and systems research …
16
(
2022
)
1
,
pp. 125-139
Persistent link: https://www.econbiz.de/10012798206
Saved in:
7
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
8
Authentic
omnichannel
: providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
10
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
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