In the present study, we define product branding as the willingness of the average consumer to rely on the ability of the brand to perform its stated function (Chaudhuri and Holbrook, 2001). Both Doney and Cannon (1997) and Moorman et al. (1992) also stress that the notion of branding is only...

There has been a surge in political polarization and discrimination based on religious and political attitudes in the workplace. Using a nationally-representative sample of nearly 3,000 respondents, this paper presents new empirical evidence on the incidence of social hostilities in the...