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Rankings in the Eyes of the Be...
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Brand image
Consumer behaviour
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Konsumentenverhalten
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China
17
Luxury goods
17
Luxusgüter
17
India
16
Indien
15
Marketing management
14
Marketingmanagement
14
Brand management
12
Markenführung
12
Markenimage
11
Customer satisfaction
10
Kundenzufriedenheit
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Advertising
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Beziehungsmarketing
9
Brand
9
Cultural identity
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Kulturelle Identität
9
Markenartikel
9
Relationship marketing
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Werbung
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Advertising effects
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International marketing
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Internationales Marketing
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Marketing
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Asien
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Großbritannien
7
Luxury
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Neuseeland
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Shukla, Paurav
9
Cakici, N. Meltem
2
Khalifa, Dina
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Rosendo-Rios, Veronica
2
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1
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2
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1
International journal of Chinese culture and management : IJCCM
1
International journal of advertising : the review of marketing communications
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1
Brand and the society
Shukla, Paurav
- In:
The Routledge companion to contemporary brand management
,
(pp. 79-91)
.
2016
Persistent link: https://www.econbiz.de/10011515369
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2
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav
- In:
Journal of world business : JWB
46
(
2011
)
2
,
pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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3
Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas
;
Sicking, Holger
;
Sinha, Ashish
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003357988
Saved in:
4
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
5
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
6
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
7
Martas precision slides : branding in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
8
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
9
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
10
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
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