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The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry : the mediating role of custo...

Gazi, Md. Abu Issa; Al Mamun, Abdullah; Al Masud, Abdullah - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12

The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers' experiences with the company's services. For this purpose, this study examines how the influence of organizational commitment(OC) and knowledge management (KM) on customer...

Persistent link: https://www.econbiz.de/10014518876

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness

Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614

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Factors affecting brand image and commitment among the air travellers in Malaysia

Che Nawi, Noorshella; Al-Mamun, Abdullah; Syed Ali Fazal; … - In: Middle East journal of management : MEJM 7 (2020) 6, pp. 631-646

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Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia

Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 188-202

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Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19

Shuyi, Jiang; Al-Mamun, Abdullah; Farzana Naznen - In: Journal of science and technology policy management : JSTPM 15 (2024) 2, pp. 331-352

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Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness

Nik Mohd Hazrul Nik Hashim; Nor Rahimy Khalid; Suraya … - In: Journal of fashion marketing and management 28 (2024) 2, pp. 379-401

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