Factors affecting brand image and commitment among the air travellers in Malaysia
Year of publication: |
2020
|
---|---|
Authors: | Che Nawi, Noorshella ; Al-Mamun, Abdullah ; Syed Ali Fazal ; Shah Iskandar Fahmie Ramlee ; Muhammad Ashlyzan Razik |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 7.2020, 6, p. 631-646
|
Subject: | entertainment | trendiness | brand image | social media marketing activities | value consciousness | brand consciousness | commitment | air travellers | quantitative analysis | PLS-SEM | Malaysia | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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