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~subject:"Brand image"
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Brand image
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Ford, John B.
3
Campbell, Colin
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Arguello, Ariana
1
Campbell, Colin L.
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Cooper, Holly B.
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Cyr, Dianne J.
1
Ewing, Michael
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Harrison, Kristina Marie
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Krider, Robert E.
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Annals of tourism research : ATR ; a social sciences journal
1
Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Organizations and markets in emerging economies
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
Saved in:
2
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
3
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
4
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
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5
An exploratory study into brand alignment in B2B relationships
Campbell, Colin
;
Papania, Lisa
;
Parent, Michael
;
Cyr, …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 712-720
Persistent link: https://www.econbiz.de/10008737514
Saved in:
6
Trait and image interaction : in ecotourism preference
Krider, Robert E.
;
Arguello, Ariana
;
Campbell, Colin
; …
- In:
Annals of tourism research : ATR ; a social sciences journal
37
(
2010
)
3
,
pp. 779-801
Persistent link: https://www.econbiz.de/10009534464
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