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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
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Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.; Ewing, Michael; Campbell, Colin L.; … - In: Business horizons 66 (2023) 3, pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
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An exploratory study into brand alignment in B2B relationships
Campbell, Colin; Papania, Lisa; Parent, Michael; Cyr, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 712-720
Persistent link: https://www.econbiz.de/10008737514
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Trait and image interaction : in ecotourism preference
Krider, Robert E.; Arguello, Ariana; Campbell, Colin; … - In: Annals of tourism research : ATR ; a social sciences journal 37 (2010) 3, pp. 779-801
Persistent link: https://www.econbiz.de/10009534464