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Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias; Batt, Verena; Bruhn, Manfred - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus; Strandberg, Carola; Oghazi, Pejvak; … - In: Psychology & marketing 34 (2017) 12, pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
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Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina; Vardarsuyu, Merve; Oghazi, Pejvak - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
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Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078