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Factors Affecting Customer Loy...
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Brand image
Konsumentenverhalten
79,134
Consumer behaviour
78,701
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19
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18
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18
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17
Sarkar, Abhigyan
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Sreejesh, S.
15
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Ekinci, Yuksel
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Kumar, Vikas
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11
De Chernatony, Leslie
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Hyun, Sunghyup Sean
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Johnson, Lester W.
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Park, Jungkun
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Technische Universität Chemnitz
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The journal of product & brand management
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Journal of retailing and consumer services
227
The journal of brand management : an international journal
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Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
77
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
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Marketing intelligence & planning
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Journal of strategic marketing
54
International marketing review
53
Journal of global marketing
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Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
46
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
34
Tourism management : research, policies, practice
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
6,824
RePEc
1
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1
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date (oldest first)
1
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
2
Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas
;
Jahanshahi, Asghar Afshar
; …
- In:
International journal of islamic marketing and branding
3
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
Saved in:
3
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
4
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
5
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
6
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
7
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
8
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
9
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
10
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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