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Brand image
Werbung
13,781
Kommunikation
12,730
Communication
11,393
Advertising
11,250
Werbewirkung
7,911
Advertising effects
7,685
Mobilkommunikation
6,909
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6,869
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6,006
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5,895
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5,622
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5,613
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3,077
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3,058
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2,323
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2,193
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2,060
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2,052
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1,965
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1,774
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1,772
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1,669
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1,645
Marketing
1,597
Spieltheorie
1,447
Game theory
1,426
advertising
1,398
Marketingmanagement
1,385
Unternehmen
1,369
Marketing management
1,367
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1,331
Mobiltelefon
1,217
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1,216
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83
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Pelsmacker, Patrick de
12
Dens, Nathalie
10
Gierl, Heribert
10
Esch, Franz-Rudolf
9
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Fischer, Alexander
4
Grohmann, Bianca
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Reijmersdal, Eva A. van
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Sengupta, Jaideep
4
Septianto, Felix
4
Srinivasan, Shuba
4
Usman, Osly
4
White, Katherine
4
Allan, David
3
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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Friedrich-Schiller-Universität Jena
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Universität Kassel
1
Universität Mannheim
1
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Journal of business research : JBR
49
Journal of marketing communications
40
The journal of product & brand management
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International journal of advertising : the quarterly review of marketing communications
33
International journal of advertising : the review of marketing communications
30
Journal of retailing and consumer services
23
Psychology & marketing
22
Journal of advertising research
21
Journal of promotion management : JPM
20
The journal of brand management : an international journal
20
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of internet marketing and advertising : IJIMA
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
European journal of marketing : EJM
15
Marketing : ZFP ; journal of research and management
14
Marketing letters : a journal of research in marketing
14
Asia Pacific journal of marketing and logistics
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Marketing intelligence & planning
11
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
Journal of global marketing
8
The journal of consumer marketing
8
International journal of sports marketing & sponsorship
7
Journal of current issues and research in advertising : JCIRA
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of marketing research : JMR
6
Tourism management : research, policies, practice
6
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of business ethics : JOBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing management : MM
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
5
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ECONIS (ZBW)
1,150
Other ZBW resources
19
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1
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
2
The effects of brand trustworthiness and credibility on location-based
advertising
: moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Brand communications
Feldwick, Paul
- In:
Brands and branding
,
(pp. 127-142)
.
2004
Persistent link: https://www.econbiz.de/10002755012
Saved in:
5
Brand worlds : a guide to creating holistic worlds of brand experiences through
communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
6
Comment :
advertising
,
communication
, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
7
Influence of
advertising
on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
Saved in:
8
How firm
communication
affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
9
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
10
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
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