Consumption of luxurious products has three objectives namely the creation of identity, the sustainability of identity, and the presentation of socio-economic status (Wattanasuwan, 2005). With the change in Indian demographics, the absolute change in customer's tastes and preferences have been...

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of data collection method, and a correlational research in...