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Brand image
Consumer behaviour
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Pandelaere, Mario
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Lembregts, Christophe
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine
;
Pandelaere, Mario
;
Roe, Keith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
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2
Are all units created equal? : the effect of default units on product evaluations
Lembregts, Christophe
;
Pandelaere, Mario
-
2012
Persistent link: https://www.econbiz.de/10009664969
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3
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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4
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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5
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
6
Are all units created equal? : the effect of default units on product evaluations
Lembregts, Christophe
;
Pandelaere, Mario
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1275-1289
Persistent link: https://www.econbiz.de/10009740313
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