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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
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Are all units created equal? : the effect of default units on product evaluations
Lembregts, Christophe; Pandelaere, Mario - 2012
Persistent link: https://www.econbiz.de/10009664969
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu; Pandelaere, Mario - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
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Are all units created equal? : the effect of default units on product evaluations
Lembregts, Christophe; Pandelaere, Mario - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1275-1289
Persistent link: https://www.econbiz.de/10009740313