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Brand image
Konsumentenverhalten
79,419
Consumer behaviour
78,987
Experiment
43,637
Theorie
26,661
Theory
26,185
Spillover-Effekt
18,267
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11,513
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9,003
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8,973
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8,957
United States
8,698
Markenführung
7,536
Brand management
7,532
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7,269
Game theory
7,090
Markenimage
6,629
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6,295
Germany
5,795
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5,594
Online retailing
5,577
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5,541
Customer satisfaction
5,539
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5,267
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4,947
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4,880
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4,877
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4,620
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4,577
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4,560
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4,532
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4,510
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4,507
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4,478
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4,436
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4,316
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4,312
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Phau, Ian
28
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26
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19
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19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Gierl, Heribert
14
Huber, Frank
14
Sarkar, Juhi Gahlot
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Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Sattler, Henrik
11
Valette-Florence, Pierre
11
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10
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10
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10
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10
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
369
The journal of product & brand management
244
Journal of retailing and consumer services
225
The journal of brand management : an international journal
217
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
63
The journal of consumer marketing
59
International marketing review
54
Journal of strategic marketing
53
Marketing intelligence & planning
53
Journal of global marketing
52
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of international marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
Journal of marketing research : JMR
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ECONIS (ZBW)
6,604
RePEc
1
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1
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1
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
2
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
Saved in:
3
Mediating effect of brand relationship quality on relational bonds and online grocery retailer loyalty
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Singh, Brijesh
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 246-272
Persistent link: https://www.econbiz.de/10012514131
Saved in:
4
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
5
Consumer attributes and store perceptions : an integrated study of grocery shopping behavior in North Cyprus
Dagli, Osman
- In:
International journal of economic perspectives : IJEP
8
(
2014
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10011579341
Saved in:
6
Branding and rebranding - grocery market perspective
Mróz-Gorgoń, Barbara
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
4
,
pp. 117-126
Persistent link: https://www.econbiz.de/10011648102
Saved in:
7
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh
;
De, Debdeep
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
Saved in:
8
A study on consumer perception on store choice of branded grocery supermarket
Catherine, S.
;
Magesh, R.
- In:
Economics & finance notes
7
(
2018
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012052523
Saved in:
9
Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
10
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
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