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Social media monitoring : what can marketeers learn from Facebook brand photos?

Kaiser, Carolin; Ahuvia, Aaron; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 117 (2020), pp. 707-717

Persistent link: https://www.econbiz.de/10012288094

Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243

Persistent link: https://www.econbiz.de/10010367203

Brand love : development and validation of a practical scale

Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard; Batra, Rajeev - In: Marketing Letters 25 (2014) 2, pp. 235-243

Rossiter (Marketing Lett 23: 905–916, <CitationRef CitationID="CR28">2012</CitationRef>) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available...</citationref></citationref>

Persistent link: https://www.econbiz.de/10010989713

Towards a theory of brand love in services : the power of identity and social relationships

Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464

Persistent link: https://www.econbiz.de/10013325628

Brand management in higher education : the University Brand Personality Scale

Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086

Persistent link: https://www.econbiz.de/10011507923