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~subject:"Brand loyalty"
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Brand loyalty
Consumer behaviour
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Behavioral economics
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Foxall, Gordon R.
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Oliveira-Castro, Jorge M.
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Fagerstrøm, Asle
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Wells, Victoria K.
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Journal of organizational behavior management
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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The service industries journal
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What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.
;
Cavalcanti, Paulo R.
; …
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
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2
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
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3
A study of preferences in a simulated online shopping experiment
Fagerstrøm, Asle
;
Arntzen, Erik
;
Foxall, Gordon R.
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2609-2621
Persistent link: https://www.econbiz.de/10009413562
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