What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Jorge M. Oliveira-Castro, Paulo R. Cavalcanti and Gordon R. Foxall
| Year of publication: |
June-July 2016
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| Authors: | Oliveira-Castro, Jorge M. ; Cavalcanti, Paulo R. ; Foxall, Gordon R. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 37.2016, 4/5, p. 360-371
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| Subject: | Markentreue | Brand loyalty | Konsumentenpräferenzen | Consumer preferences | Utilitarismus | Utilitarianism | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.2722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586829