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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing Letters 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10010867887
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292