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Brand management
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1
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1
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7
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6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business history
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Journal of promotion management : innovations in planning and applied research
5
Palgrave Studies of Marketing in Emerging Economies
5
The brand challenge : adapting branding to sectorial imperatives
5
European journal of marketing : EJM
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of retailing and consumer services
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Routledge studies in marketing
4
The journal of brand management : an international journal
4
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Asia-Pacific journal of business administration
3
Business horizons
3
EBSCOhost eBook Collection
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Global journal of business research : GJBR
3
Journal of Islamic marketing : JIMA
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing intelligence & planning
3
Marketing theory
3
Premier reference source
3
Routledge advances in management and business studies
3
Schriftenreihe Schwerpunkt Marketing
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Sport management review
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ECONIS (ZBW)
761
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1
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1
Convergence
marketing
: combining brand and direct
marketing
for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
2
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
3
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
4
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
Saved in:
5
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
6
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
7
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
8
Relational Branding : beziehungsorientierte Markenführung als Aufgabe des
Direktmarketing
Meffert, Heribert
-
2002
Persistent link: https://www.econbiz.de/10001774738
Saved in:
9
An exploratory study on attitude persistence using sales promotion
Jones, Joseph M.
- In:
Journal of managerial issues : JMI
20
(
2008
)
3
,
pp. 401-416
Persistent link: https://www.econbiz.de/10003769893
Saved in:
10
Ingredient Branding und Dialogmarketing
Mann, Andreas
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 384-413)
.
2009
Persistent link: https://www.econbiz.de/10003894429
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