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~subject:"Brand management"
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Brand management
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Food security
12,300
Ernährungssicherung
12,016
Theorie
9,804
Theory
9,637
Beziehungsmarketing
8,763
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8,751
Food industry
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7,401
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6,542
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6,516
USA
5,960
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5,734
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5,647
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5,416
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5,401
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5,377
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5,375
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4,833
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4,590
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4,588
Germany
4,373
Online-Marketing
4,360
Internet marketing
4,335
Dienstleistungsqualität
4,263
Service quality
4,260
Brand
4,253
Markenartikel
4,251
Einzelhandel
4,241
Retail trade
4,148
Welt
3,986
World
3,947
Food consumption
3,725
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India
3,664
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
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Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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12
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American Marketing Association
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Helmut-Schmidt-Universität
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National Bureau of Economic Research
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NetLibrary, Inc
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AMA Winter Academic Conference <2021, Online>
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Erasmus Research Institute of Management
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
411
The journal of product & brand management
285
The journal of brand management : an international journal
268
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
33
International journal of contemporary hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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1
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
2
Branding
food
culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
Saved in:
3
Branding
food
culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011708253
Saved in:
4
Agricultural show awards : a brief exploration of their role marketing
food
products
Henryks, Joanna
;
Ecker, Saan
;
Turner, Bethaney
; …
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
4
,
pp. 315-329
Persistent link: https://www.econbiz.de/10011537184
Saved in:
5
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
6
Impact of negative quality inconsistency on brand loyalty : case of Croatian
food
market
Ferenčić, Martina
;
Wölfling, Ana
- In:
Economic and business review : EBR
17
(
2015
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011609666
Saved in:
7
Frozen
food
industry in India : a market study
Khatri, Rashmi
- In:
Global journal of business management : GJBM
7
(
2013
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
Saved in:
8
The coming community : the politics of alternative
food
networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
9
Front-of-package product labels : influences of varying nutritional
food
labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
10
The effect of mental availability on snack
food
choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
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