//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing management : a relat...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Internationales Marketing
17
International marketing
9
Marketingmanagement
9
Marketing
8
Marketing management
7
Beziehungsmarketing
6
Relationship marketing
5
Business model
4
Familienunternehmen
4
Family business
4
Geschäftsmodell
4
Welt
4
World
4
Airline
3
Beziehungsmanagement
3
Denmark
3
Dänemark
3
Fluggesellschaft
3
International market entry
3
Internationaler Markteintritt
3
Lieferantenmanagement
3
Multinationales Unternehmen
3
Supplier relationship management
3
Transnational corporation
3
USA
3
United States
3
Unternehmen
3
emerging markets
3
Arbeitsbeziehungen
2
Auslandsinvestition
2
BRIC countries
2
China
2
Consultancy services
2
Digital platform
2
Digitale Plattform
2
Employment relations
2
Export marketing
2
Fallstudiensammlung
2
Foreign investment
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Hollensen, Svend
2
Schimmelpfennig, Christian
1
Wilson, Jonathan A. J.
1
Published in...
All
Journal of Islamic marketing : JIMA
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
Saved in:
2
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->