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Foundations of marketing

Boone, Louis E.; Kurtz, David L. - 1977

Persistent link: https://www.econbiz.de/10013467585

Marketing challenges and opportunities in multi-channel distribution

Lembrych-Furtak, Robert - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 151-158

Persistent link: https://www.econbiz.de/10011985610

The role of digital channels in industrial marketing communications

Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710

Persistent link: https://www.econbiz.de/10011382374

Marketing Luxury Services : Concepts, Strategy, and Practice

Hemzo, Miguel Angelo - 2023

This textbook discusses luxury marketing management, considering the broader range of decisions related to the … applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process … luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury …

Persistent link: https://www.econbiz.de/10014250259

Marketing communications : fame, influencers and agility

Fill, Chris; Turnbull, Sarah - 2023 - Ninth edition

Persistent link: https://www.econbiz.de/10013472655

The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically

Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30

The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...

Persistent link: https://www.econbiz.de/10011485423