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~subject:"Brand management"
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Consumer and market responses...
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Brand management
Konsumentenverhalten
78,656
Consumer behaviour
78,225
Theorie
8,977
Theory
8,813
Beziehungsmarketing
8,654
Relationship marketing
8,643
Markenführung
7,262
Markenimage
6,448
Brand image
6,424
Online-Handel
5,351
Online retailing
5,338
Kundenzufriedenheit
5,319
Customer satisfaction
5,317
USA
4,606
Social Web
4,496
Social web
4,494
United States
4,413
Online-Marketing
4,283
Internet marketing
4,260
Dienstleistungsqualität
4,219
Service quality
4,216
Brand
4,179
Markenartikel
4,175
Einzelhandel
4,052
Retail trade
3,974
Deutschland
3,903
Germany
3,609
Verbraucherverhalten
3,557
Werbewirkung
3,510
Advertising effects
3,473
Electronic Commerce
3,468
E-commerce
3,359
Experiment
3,274
Emotion
3,099
Werbung
2,862
Advertising
2,824
Privater Konsum
2,815
Private consumption
2,811
Preismanagement
2,705
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1,059
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Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Veloutsou, Cleopatra
16
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
Rahman, Zillur
12
Seo, Yuri
12
Sreejesh, S.
12
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
400
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,259
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61
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61
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
62
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
63
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
64
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
65
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
66
Cultural universals in marketing : a study of consumers use of brand name, price, physical appearance and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
1992
Persistent link: https://www.econbiz.de/10000852270
Saved in:
67
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
Saved in:
68
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
69
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
70
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
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