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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622