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"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
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The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes
Choi, Nak Hwan; Chang, Chen; Kim, Min-Ji - In: Journal of international trade & commerce 13 (2017) 3, pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
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The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh; McLeay, Fraser; Osburg, Victoria-Sophie - In: The journal of brand management : an international journal 25 (2018) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
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Aktuelle Trends im Verbraucherverhalten : Chance oder Bedrohung für die Markenartikel?
Meffert, Heribert; Twardawa, Wolfgang; Wildner, Raimund - In: Erfolgsfaktor Marke : neue Strategien des Markenmanagements, (pp. 1-21). 2001
Persistent link: https://www.econbiz.de/10001572271
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The social value of brands
Hilton, Steve - In: Brands and branding, (pp. 47-64). 2004
Persistent link: https://www.econbiz.de/10002754896
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The social value of brands
Gibbons, Giles - In: Brands and branding, (pp. 45-60). 2009
Persistent link: https://www.econbiz.de/10003829787
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Der Wert der Marke : eine finanztheoretische Sichtweise
Krüger, Guido - 2012
Persistent link: https://www.econbiz.de/10009546108
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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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Marken als Sinnstifter : identitätsbasierte Markenführung als Antwort auf den Wandel
Abbate, Sandro - 2014
Persistent link: https://www.econbiz.de/10010373913
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367