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Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding

Hinson, Robert; Renner, Anne; Kosiba, John Paul B.; … - In: New frontiers in hospitality and tourism management in …, (pp. 89-106). 2021

Persistent link: https://www.econbiz.de/10012612835

Sustainability marketing and African university brands : the case of the University of Ghana

Effah, Ebenezer Asare; Hinson, Robert - In: Marketing brands in Africa : perspectives on the …, (pp. 53-81). 2021

Persistent link: https://www.econbiz.de/10012651439

The effect of brand heritage in tourists' intention to revisit

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, Robert - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 886-904

Persistent link: https://www.econbiz.de/10013483067

Marketing communications and brand development : an introduction

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-15). 2022

Persistent link: https://www.econbiz.de/10013274175

Bank brand avoidance : service perspectives from Nigeria and Ghana

Boateng, Henry; Uzo, Uchenna; Adeola, Ogechi; Hinson, Robert - In: Marketing Communications and Brand Development in …, (pp. 59-79). 2022

Persistent link: https://www.econbiz.de/10013274487

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

Persistent link: https://www.econbiz.de/10013203503

Marketing communications and brand development in a changing world : introduction, issues, and perspectives

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-21). 2022

Persistent link: https://www.econbiz.de/10013280158