Sustainability marketing and African university brands : the case of the University of Ghana
Ebenezer Asare Effah and Robert E. Hinson
| Year of publication: |
2021
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|---|---|
| Authors: | Effah, Ebenezer Asare ; Hinson, Robert |
| Published in: |
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market. - Cham : Palgrave Macmillan, ISBN 978-3-030-77203-1. - 2021, p. 53-81
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| Subject: | Sustainability marketing | Universities | University of Ghana | Ghana | Hochschule | Higher education institution | Markenführung | Brand management | Afrika | Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-77204-8_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012651439