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~subject:"Brand management"
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Brand management
Internationales Marketing
5,785
International marketing
5,066
Multinationales Unternehmen
770
Marketingmanagement
749
Marketing management
714
Transnational corporation
705
Konsumentenverhalten
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611
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235
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Brand
213
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Emerging economies
203
Interkulturelles Management
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Strategisches Management
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Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
8
Batra, Rajeev
6
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Swoboda, Bernhard
6
Alden, Dana
5
Davvetas, Vasileios
5
Ozsomer, Aysegul
5
Strebinger, Andreas
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Burmann, Christoph
4
Coulter, Robin A.
4
Jin, Byoungho
4
Johansson, Johny K.
4
Magnusson, Peter
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Feinberg, Fred M.
3
Grudecka, Anna
3
Halkias, Georgios
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Punyatoya, Plavini
3
Samiee, Saeed
3
Sichtmann, Christina
3
Sinning, Carolina
3
Stolle, Wulf
3
Supphellen, Magne
3
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Markendialog <11, 2007, Frankfurt, Main>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Robert Schuman Centre for Advanced Studies
1
Schweizerische Gesellschaft für Marketing
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
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Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Innovatives Markenmanagement
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Springer eBook Collection
4
Advances in international marketing
3
Asia Pacific journal of marketing and logistics
3
Brand management in emerging markets : theories and practice
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Journal of strategic marketing
3
Manual of international marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
Contributions to Economics
2
European journal of marketing
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
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ECONIS (ZBW)
611
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1
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10
of
611
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1
Internationlisierung
Voeth, Markus
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 15--38)
.
2007
Persistent link: https://www.econbiz.de/10003640887
Saved in:
2
Internationlisierung
Winter, Frank
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 39-76)
.
2007
Persistent link: https://www.econbiz.de/10003640891
Saved in:
3
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
4
Chiquita : erfolgreicher Markenaufbau in Mittel- und Osteuropa
Škrabalová, Mirka
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 100-106)
.
2008
Persistent link: https://www.econbiz.de/10003725952
Saved in:
5
Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
Saved in:
6
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
7
Kommunikationssteuerung und Kommunikationscontrolling : das Beispiel Henkel
Primosch, Ernst
;
Gleumes, Simone
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003647063
Saved in:
8
Inside Audi : warum wir wissen, was weltweit wirkt
Weyler, Ralph
;
Perrey, Jesko
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 303-313)
.
2007
Persistent link: https://www.econbiz.de/10003652332
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
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