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~subject:"Brand management"
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
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The evolution of brands : from signals of quality to storehouses of trust
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Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
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2
Retromania: next big thing or same old story?
Brown, Stephen
- In:
Die Bedeutung der Tradition für die …
,
(pp. 105-121)
.
2006
Persistent link: https://www.econbiz.de/10003393533
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3
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
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4
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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5
Is branding going gothic? : a descent into the Mallström
Brown, Stephen
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
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6
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
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7
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
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8
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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9
Brands on a wet, black bough : marketing the masterworks of modernism
Brown, Stephen
- In:
Arts and the market
5
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
Saved in:
10
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
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